Indonesian NGO Yayasan Peduli

.........helping people to help themselves

Yayasan Peduli is committed to the empowerment of disadvantaged people through the development of healthy environments and economies that can support them.

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Rebuilding The Pottery Industry of The Yogyakarta Region
A Project by Yayasan Peduli

Kasongan PotterOn May 27th at 6.15am an earthquake hit the Province of Yogyakarta. 5,773 people were killed, 45,000 were injured and an estimated 400,000 homes were destroyed or severely damaged leaving nearly 2 million people officially classified as refugees. The worst hit areas were in the Kupaten of Bantul where, in some villages, up to 95% of houses were destroyed.

Aid agencies responded quickly providing medical assistance, food, clothing and rough shelter for a population who lost virtually everything.

Yayasan Peduli has been formed to address what we see as the next major issue – livelihoods. If the people can get their businesses going again they will have regular incomes and will be able to rebuild their homes and their lives.

injured girl in YogyakartaIf they are not able to get back to work they face a bleak future of poverty. Once poverty sets in they will be trapped in a cycle that is very difficult to escape, they will be left vulnerable to health problems, malnutrition, poor education and social unrest. Eventually the people will lose their spirit and become susceptible to the exploitation and manipulation of influential people such as religious extremists.

60% of the income of the Bantul district came from handicrafts industries.

The pottery industry based in the villages of Kasongan and Pundong had around 300 different small to medium enterprises, directly employed 2,200 people. This thriving industry exported 1,100 containers a year all over the world and yielded around US$ 5 million directly to the local people. It is estimated that indirectly up to 50,000 people depended on the pottery industry.

Pottery is all that many of these people know, they carry on a traditional craft they learned from their parents. It has always been a cottage industry often with whole families employed in their own small businesses. It is an old established industry with a world wide reputation.

girl potterTheir industry is now devastated. The potters depend on their kilns to fire their pots and it has been calculated that nearly 160 of the 200 kilns in the area have been damaged or destroyed. In addition finished stock was lost and workshops and warehouses damaged. Tools and equipment were also lost under the rubble.

Most people are living in tents and are not able to finance building activities to start earning an income again.

Current production is only around 11% of the pre earthquake levels of output.

This Project aims to rebuild the kilns and workshops so that the people can rescue their livelihoods. It is an urgent project that must start resupplying customers before they start to source their products from other regions and countries. The urgency is compounded by the coming of the rainy season in October.

Aims of the Project

  • To rebuild 160 kilns
  • To rebuild 120 workshops and storerooms.
  • To engage a marketing consultant to keep the established markets live.
  • To find new markets to replace those lost.
  • In the process to motivate and support the people and help them to rebuild their shattered lives.

destroyed kilnRebuilding Kilns and Workshops

The primary purpose of the project is the rebuilding the kilns. Many were destroyed because they are traditionally made from red brick with little structural strength. Each kiln has a roof supported by a independant unbraced structure. Examination of kilns has resulted in the development of a stronger design far more able to withstand the tremors of an earthquake. This new design has raft foundations, reinforced concrete support structures of columns and beams and an integral roof structure.

In addition work areas will be rebuilt where necessary to allow the pottery industry to continue operating through wet seasons. These workshop/ storerooms are needed not only to work out of the rain but also to store completed pottery while waiting to be fired. It is important that unfired pots are kept dry before they are fired.

Once again these buildings will be rebuilt using solid foundations and reinforced concrete structures providing considerable earthquake resistance.

The project only provides the materials to rebuild improved kilns, and workshops the rebuilding work must be carried out by the potters themselves. The work of rebuilding is seen as an important part of the communit rebuilding process.

Protecting the Market

Another key aspect of the project is to support a marketing consultant with expert knowledge of the pottery industry who will work between the local people and their established customer base.
If customers can be reassured that the industry is being rebuilt and pursuaded to continue their support for the Yogyakarta region precious markets can be retained and the people’s livelihoods can be secured.

Timescale

This project is considered urgent for two reasons:

  • Every day that passes is another day in which established customers find new suppliers for their products and more of the industry’s established markets are lost.
  • The rainy season is approaching which will make it very difficult to work in the open.

It is planned that the project will be completed in 4 months from the time of commencement.

Progress to Date

  • An initial survey has been carried out to identify all businesses or households in the pottery industry and to determine their previous output levels, number of people employed and earthquake related losses.
  • The dinas of Pindankop has provided an office in Kasongan village as a project base.
  • Yayasan Peduli has been formed to run the project.
  • Offers of assistance have been received from several private individuals totalling Rp 240 million.
    Implementation.

Yayasan Peduli is now requesting funding assistance. Once this is secured Pottery families will be assessed for priority and then provided with materials and technical assistance to rebuild their kilns. The first priority will be for the most disadvantaged families.

The project will be implemented in the villages of Kasongan and Pundong both in the Bantul District.
Since the earthquake the price of materials such as cement and steel has increased. The project team will source materials at the lowest possible prices bringing materials from outside the area if this is cost effective.

Funding

Each Kiln will cost approximately Rp 5.5 million (US$610) including the roof structure and 160 are planned to be built. Each workshop/store will cost around Rp 7 million (US$770) and 120 are planned to be built.

It is estimated that a further Rp 350 million will be required for tools, equipment and new pottery materials and administrative and transport costs will be a further Rp360 million.

A total sum of RP2,430 million (US$270,000) is needed to complete the project.

Partners in the project

The project is being undertaken by Yaysan Peduli, an Indonesian based non profit organisation created to carry out this project. Yayasan Peduli is based in Bali and supported by FOCUS Indonesia, Mott McDonald Praha, the dinas of Industry and Production (Pindagkop) in Bantul and a number of concerned individuals.

Donations

Donations are now being sought for assistance for the project and can be paid to the Yayasan Peduli bank account as follows:
Bank: Bank Permata, Sanur branch
Jl. Danau Tamblingan, Sanur Bali 80228
Swift Code: BBBA IDJA
Account name: Yayasan Peduli
Account No: 5801239929

For further information please contact:
Yayasan Peduli
Jalan Danau Poso No 92, Sanur, Bali
Tel: 0361 271 323 Fax: 0361 271 320
email: info@yayasanpeduli.org
website: www.yayasanpeduli.org

Or:

FOCUS Consulting (Pt Citra Perniagaan Bali)
Philip J. Wilson OBE – Project Director
Tel: 08155 8000 860
email: pw@focus-indonesia.com

Last updated on 19th September 2007 Copyright © Yayasan Peduli
Jalan Danau Poso No 92, Sanur, Bali, 80228 Tel: +62 (0)361 271 323 Fax: +62 (0)361 271 320